Branding - Beyond the Pandemic
Let's face it, the pandemic pulled the rug under us, and business had to pivot at that moment to adapt or to fall. This era of...
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Dennis Wang
- 3 min
Heroes vs Creators: Billion Dollar Companies go to Battle
We’re down to the final two competitors in our Brand Archetype match-ups. If you’ve been following this 6-part blog series closely, you...
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Dennis Wang
- 3 min
Simple or Relatable? An Archetype Match-up: The Regular Guy/Girl vs. The Innocent
We’re down to the final two weeks of our epic brand archetype battles, have you found one that resonates with your business yet? If not,...
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Dennis Wang
- 3 min
The Battle of the Archetypes: The Magician vs. The Caregiver
This week’s match-up features two distinct archetypes: The Magician vs. The Caregiver. The first contender will get you comfortable in...
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Dennis Wang
- 3 min
Getting a Laugh or Dropping Knowledge: A Jester vs Sage Archetype Match-up
Pop quiz: Name the company with a gecko as their mascot. If you didn’t guess Geico within about 3 seconds, you’ve been living under a...
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Dennis Wang
- 3 min
The Battle of the Archetypes Continues: The Ruler vs The Rebel
This week’s battle features two powerful contenders in pursuit of a captive audience. One is a rule maker that sets high standards for...
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Dennis Wang
- 3 min
Battle of the Archetypes: The Lover vs. The Explorer
Competition is fierce. Your brand has to be in top shape with a consistent archetype to stay standing in the ring. The public is...
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Dennis Wang
- 3 min
Intro to the 12 Brand Archetypes: Where Does Your Brand Fit In?
Movies fall into categories such as drama, comedy, or romance, and brands fall into archetypes. All of us have a subconscious...
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Dennis Wang
- 3 min
Why Brand Storytelling is Essential
Many companies aren't even mentioning what they offer at all today. With Covid-19 still making it's rounds there is a trend for...
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Dennis Wang
- 4 min
5 Reasons Why You Might Want To Rebrand
Brands give us a sense of comfort and familiarity in a world where we’re constantly bombarded with new imagery, words and rhetoric....
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Dennis Wang
- 4 min
Managing Your Brand During Covid-19
The on-going pandemic, without a doubt, has dramatically changed our lives. It has disrupted businesses, traveling, and even our...
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Dennis Wang
- 3 min
Why Invest In Branding
Branding is more than just slapping a name or logo on what you do. It lets businesses, big or small, connect to their audience by...
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Dennis Wang
- 3 min
What Is A Brand?
Branding is more than just the design of a website or the product’s packaging. It's something intangible that brings immediate...
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Dennis Wang
- 3 min
How to Use Instagram During Covid-19 | A Guide for Restaurants
As we mentioned in our last post , leveraging social media is critical for restaurants to survive the Covid-19 crisis. Here are some...
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Dennis Wang
- 3 min
How to Pivot During Covid-19 | A Guide for Restaurants
Pivot, Pivot, Piiiivooot Ross Gellar knew it and no matter how many times we hear the word, all restaurants have had to do it during this...
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