Dennis Wang3 minBranding - Beyond the PandemicLet's face it, the pandemic pulled the rug under us, and business had to pivot at that moment to adapt or to fall. This era of...
Dennis Wang3 minHeroes vs Creators: Billion Dollar Companies go to BattleWe’re down to the final two competitors in our Brand Archetype match-ups. If you’ve been following this 6-part blog series closely, you...
Dennis Wang3 minSimple or Relatable? An Archetype Match-up: The Regular Guy/Girl vs. The InnocentWe’re down to the final two weeks of our epic brand archetype battles, have you found one that resonates with your business yet? If not,...
Dennis Wang3 minThe Battle of the Archetypes: The Magician vs. The CaregiverThis week’s match-up features two distinct archetypes: The Magician vs. The Caregiver. The first contender will get you comfortable in...
Dennis Wang3 minGetting a Laugh or Dropping Knowledge: A Jester vs Sage Archetype Match-upPop quiz: Name the company with a gecko as their mascot. If you didn’t guess Geico within about 3 seconds, you’ve been living under a...
Dennis Wang3 minThe Battle of the Archetypes Continues: The Ruler vs The RebelThis week’s battle features two powerful contenders in pursuit of a captive audience. One is a rule maker that sets high standards for...
Dennis Wang3 minBattle of the Archetypes: The Lover vs. The ExplorerCompetition is fierce. Your brand has to be in top shape with a consistent archetype to stay standing in the ring. The public is...
Dennis Wang3 minIntro to the 12 Brand Archetypes: Where Does Your Brand Fit In? Movies fall into categories such as drama, comedy, or romance, and brands fall into archetypes. All of us have a subconscious...
Dennis Wang3 minWhy Brand Storytelling is EssentialMany companies aren't even mentioning what they offer at all today. With Covid-19 still making it's rounds there is a trend for...
Dennis Wang4 min5 Reasons Why You Might Want To RebrandBrands give us a sense of comfort and familiarity in a world where we’re constantly bombarded with new imagery, words and rhetoric....
Dennis Wang4 minManaging Your Brand During Covid-19The on-going pandemic, without a doubt, has dramatically changed our lives. It has disrupted businesses, traveling, and even our...
Dennis Wang3 minWhy Invest In BrandingBranding is more than just slapping a name or logo on what you do. It lets businesses, big or small, connect to their audience by...
Dennis Wang3 minWhat Is A Brand?Branding is more than just the design of a website or the product’s packaging. It's something intangible that brings immediate...
Dennis Wang3 minHow to Use Instagram During Covid-19 | A Guide for RestaurantsAs we mentioned in our last post , leveraging social media is critical for restaurants to survive the Covid-19 crisis. Here are some...
Dennis Wang3 minHow to Pivot During Covid-19 | A Guide for RestaurantsPivot, Pivot, Piiiivooot Ross Gellar knew it and no matter how many times we hear the word, all restaurants have had to do it during this...